Apple looks to Chomp to improve App Store discovery

Originally posted on Gigaom:

With more than 550,000 apps, finding the right app in Apple’s App Store (s aapl) can be a challenge for some. Though the App Store is still ahead of rival Android Market (s goog) in discovery features, Apple clearly sees a need to ramp up and improve the way it helps consumers pick through its growing collection of apps. That’s what’s behind the acquisition Thursday of Chomp, an app discovery engine that helps users search for apps on iPhone, iPad and Android devices.

The acquisition, first reported by TechCrunch and confirmed by Apple, gives Apple a pretty robust tool to improve its App Store. Chomp lets users find apps by searching without knowing the name of a particular app. Users can search by what an app does and then find relevant results, which start appearing right as a user begins typing. Chomp looks at all the data associated with an app…

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