Originally posted on Gigaom:
Facebook is giving brands and organizations new tools to manage the way they interact with users on the social network, with updated Pages that will provide a better visual experience to users and advanced administrative tools for responding to user messages.
The new Facebook Pages include many of the same elements that individual users have: They include a large cover photo, a smaller profile photo and apps with photos, videos and places. It also gives brands and organizations to “pin” posts, which will hold them at the top of the Page timeline for seven days, and to “star” them, which will make photos and videos available in a double-wide format. Organizations can also set milestones, such as when they were founded or when they reached a certain number of users or likes.